Sony Ericsson Launches New Gesture Gaming Phone - The Yari

London, UK – May 28, 2009 – Today Sony Ericsson launches Yari the ultimate phone for mobile fun, whether it’s gaming you’re after or multimedia action. Nothing to hold, nothing to twist – except your body - gesture gaming technology gives users a unique gaming experience no matter where they are. With a variety of games to choose from, whether you want to keep fit and stay in shape or just want to beat your best score at tennis or boxing, Yari brings you fun wherever you are.

And with Yari there’s always a new game to play. In addition to gesture games, there is a mix of pre loaded motion and standard games. Yari introduces a games carousel that allows you to access all your games from your desktop and to browse downloadable content on PlayNow™ arena. You can view content by category and choose to browse free or premium content – so no matter your preferences there’s one to suit you.

“Yari is the industry’s first mobile phone with gesture gaming outside of the Japanese market,” said Catherine Cherry, Market Business Manager at Sony Ericsson. “It’s time to move like you’ve never moved on a mobile phone before! With Gesture gaming you move your body to play instead of pressing buttons on the phone, giving you a fun experience that even helps you keep fit. If you’ve exhausted yourself with the games there are loads of other multimedia features to enjoy. Snap your friends with the five megapixel camera or chill out to your favourite tunes with the state-of-the art music player”.

Yari
Twist, tilt, turn, smash – gesture gaming is here

* Gesture and motion gaming for action on and off the screen
* A/B buttons – gaming shortcut keys
* Gaming carousel gives direct access to your games from the desktop
* State-of-the art music player and stereo speakers for easy listening
* Music call - one button press to share your favourite tracks while you talk
* 5.0 mega pixel camera – easily upload images to your web album
* Send your location by SMS

To enhance your gaming experience Yari comes complete with the EC500 phone stand. The phone stand is small and portable and comes with an integrated keyring which makes it easy to carry thereby ensuring that you never miss an opportunity to play to your heart’s content. To pump up the volume while on the move use the Outdoor Wireless Speaker MS500 – small enough to fit in the palm of your hand, and so light it can be taken anywhere and everywhere.

Yari supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSDPA 900/2100. Yari will be available in selected markets from early Q4 in the colours Achromatic Black and Cranberry White.