Nokia Completely Ignores Swine Flu Pandemic, Launches 5800 Comes With Music in Mexico

With the Swine Flu adversely affecting businesses, turning Mexico into a virtual ghost town, even delaying the release of the new X-Men Origins: Wolverine movie, Nokia irrationally chose to still launch the 5800 Comes With Music today.

Heres the official press release:

Mexico, D.F. - Nokia and América Móvil, through its Telcel subsidiary, today announced they will be offering the breakthrough 5800 Comes With Music concept to the Mexican market. The 5800 Comes With Music is the industry's most comprehensive, powerful and exciting digital music offer, combining the Comes With Music service and the highly innovative Nokia 5800 XpressMusic, Nokia's first touch-screen device.

5800 Comes With Music will be commercially available on May 1st through Telcel, the leading wireless services provider in México. Consumers getting the solution either through Telcel's Authorized Customer Centers or through its Authorized Distributors, will be able to take advantage of the largest voice and data network coverage in the country, plus best prices and value added services in the market. It will also be available at Nokia's flagship store located at the Antara Shopping Mall and Nokia's Online Store www.nokia.com.mx/shop.

The 5800 Comes With Music service offers consumers a new way of discovering and enjoying music from the mobile device or PC. Consumers accessing Comes with Music through their Nokia 5800 XpressMusic device will be able to navigate and enjoy a wide-ranging music catalog of tracks from local and international artists for a year without worrying about track cost and without experiencing access restrictions to millions of tracks available from Nokia Music Store, the new digital music store in Mexico. In addition, they will be able to keep their music on the mobile device or PC once the subscription is over. This service revolutionizes the digital music experience known thus far.

"The Nokia 5800 XpressMusic has already sold 3 million devices worldwide, now Mexican consumers will be able to get hold of the 5800 Comes With Music," said Francisco Lorenzo, Nokia Mexico Director. "Users can simply find and discover all the music they want, without worrying about the price of each album or track. Simplicity and freedom of use are two of the leading features of this service, but most revolutionary of all is that users get to keep all their favorite music in their PC or Nokia device without worrying about the cost of each track," he said.

This breakthrough concept succeeded in uniting all known music labels, including EMI, Universal Music Group, Sony BMG Music Entertainment, Warner Music Group, among others, in addition to independent music companies and other music agents.

"Today's needs for communication are greater, that's why Telcel is always looking at offering the best devices like the Nokia 5800 XpressMusic, a phone that will provide our users with a new way of experiencing the music in a mobile phone", said Patricia Hevia, Operations Director of Telcel's Region 9. "The Nokia 5800 XpressMusic takes advantage of Telcel's 3G network, which today covers 149 cities and thousands of villages", she continued.

Telcel, aiming to foster the use of mobile Internet, and with the introduction of the Nokia 5800 XpressMusic to the Mexican market, offers competitive rates, appropriate to its users. This way, it promotes and facilitates the mobile experience, while users can rely on access to affordable prices and services, and benefit to the max from 3G technology applications through Telcel's Unlimited Data Plan backing up the great features that 5800 XpressMusic offers to consumers.


No comments:

Post a Comment